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“Super Normal” Design – “Super Normal” Design is a special term. It is the design concept put forward by product designers Jasper MORRISON and Naoto FUKASAWA in 2006, collectively known as produced by no name designers. “Super Normal” Products have all along been considered as both practical and simple, and everyday products which could easily be ignored by people.

In this episode, Hong Kong designers Michael and Rony will pick the everyday products that suit the “Super Normal” Design in their minds; Scottish product designer Nicol often find design inspirations in Hong Kong’s “Super Normal” Products; Local craftsman LUI Ming has been trying to improve the Chinese traditional steamers in several decades, so that this local “Super Normal” Product can better meet the needs of its users; environmentalists Ah Chung and Haze designed stainless steel drinking straws to replace the plastic ones.

As long as they are well-designed, all everyday products can unknowingly integrate into our lives and become “Super Normal” Designs.

Everyday Design (English Version)

“Everyday Design”

“Design is a virtue,” said Kenya HARA, a Japanese designer.

Design products are neither “commodities” nor “trendy items”, they shall be approachable same as a designer which is not an unusual profession. Design should be a virtue, such as social ethics and manners that everyone can talk about with ease, which exists in our daily lives and effects everyone silently.

Modern people are accustomed to the globalised consumption patterns in line with the uniform standards set by big enterprises, thus dwindles the room of survival for small-medium sized regional products, hence the decline of the exclusive regional craftsmanship and cultures. In this light, are there any brilliant designs in Hong Kong that only belong to us?

In “Everyday Design”, a myriad of design products from every nook and cranny of the city will be explored under different themes in pursuit of excellent designs.
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